Google Search Console
Organic growth over time
Clicks, impressions, click-through rate and average position for the selected period, compared with the immediately preceding period of the same length.
Clicks and impressions
Weekly totals across the selected period
Semrush organic visibility
Estimated monthly organic traffic and tracked organic keywords, UK database
Clicks by device
Full 12-month period, Google Search Console
Clicks by country
Top 12 markets, full 12-month period
Semrush · UK database
Keyword ranking movement
Ranking positions for the 250 highest-traffic organic keywords, alongside the estimated organic traffic and keyword count trend across the last 24 months.
Search Console query positions
Distribution of the top 500 queries by average position, full 12-month period
Semrush position bands
Top 250 keywords by traffic contribution
Ranking keywords
Semrush positions with previous position and month-on-month movement. Select a column heading to sort.
| Keyword↕ | Position↕ | Previous↕ | Change↕ | Volume↕ | Difficulty↕ | Landing page |
|---|
Search Console queries
Top queries by clicks, full 12-month period. Select a column heading to sort.
| Query↕ | Clicks↕ | Impressions↕ | CTR↕ | Avg position↕ |
|---|
Google Search Console and Semrush
Page-level performance
Which sections of the site earn organic clicks, and which individual fixture, venue, concert and blog pages carry the programme. Figures cover the full 12-month period.
Clicks by site section
Google Search Console clicks grouped by URL path
Click-through rate by section
Clicks as a percentage of impressions
Top pages
Google Search Console performance by landing page. Select a column heading to sort.
| Page↕ | Section | Clicks↕ | Impressions↕ | CTR↕ | Avg position↕ |
|---|
Semrush top pages by estimated traffic
Share of estimated organic traffic and the number of keywords each page ranks for
| Page↕ | Keywords↕ | Est. traffic↕ | Share↕ |
|---|
Programme summary
Campaign impact
Headline outcomes from the organic search programme, calculated from the same Search Console and Semrush data shown elsewhere in this dashboard.
Quarter-on-quarter progression
Google Search Console clicks, impressions and average position by consecutive 91-day quarter across the reporting year. The final bar covers the most recent complete 90 days, which follow the year's peak fixture window and therefore run lower than the spring quarter
Competitive position
Semrush organic competitors ranked by keyword overlap with eventshospitality.co.uk
| Domain↕ | Shared keywords↕ | Total keywords↕ | Est. traffic↕ |
|---|
Estimated traffic value
Semrush estimate of the monthly paid search cost equivalent of the site's organic traffic, in US dollars
Reading the data
Insight summary
Patterns identified across the last twelve months of Search Console data and the two years of Semrush ranking history, grouped by seasonality, event theme and commercial opportunity.
Seasonal demand curve
Monthly Search Console clicks across the selected reporting window
Demand by event theme
Clicks attributed to each theme by matching Search Console queries against fixture, concert and venue keywords in the top 500 queries
What the numbers are telling us
Content and campaign timing recommendations
Actionable calendar and content angles derived from the selected event type's demand curve and top-performing queries.
Sources and notes
- Click, impression, click-through rate and average position figures are taken from Google Search Console for the property eventshospitality.co.uk. Search Console reports the last complete days only, so the most recent two days are excluded.
- Ranking positions, estimated organic traffic, keyword counts, traffic value and competitor data are taken from the Semrush UK database. Semrush traffic figures are estimates and will not match Search Console clicks.
- Query, page, device and country tables cover the full 12-month period. The reporting period control changes the headline figures and the clicks and impressions trend.
- Semrush position bands and the ranking table cover the 250 highest-traffic organic keywords rather than the full keyword set.
- Prepared by Mobas. Dashboard generated —.